Perfect Bar set out to create an even more perfect snack: A line of delicious layered bars with real fruit, dark chocolate, and toasted oats. To capture the uniqueness of this innovative product, our design team created a bespoke layered design highlighting the new textures and flavors of this product launch.
I was on the team responsible for packaging, in store POS, digital ads, social media teasers, product launch assets, layers landing page, etc.